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Apartment Marketing: How to Increase Your Search Engine Rankings Search engine optimization (SEO) is among the most important property manager marketing tools. But if you’re a property manager, you’re not the only one who practices SEO–there are numerous other competitors fighting for the top slot in search results pages. You can challenge all the competition by delivering a solid “attack”, and here are tips for making sure that prospective tenants encounter your property management website first when looking for the next apartment to rent: Taking Advantage of Sites and Maps to Boost Rankings The effectiveness of your online presence depends on how well you position your website for searches. You won’t be effective by copying what all others are doing–instead you have to utilize unique branded items. Just don’t fall for the general phrases that your rivals commonly deploy while pursuing high search engine visibility.
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The top 10 apartment listings from organic search are highly contested, and so SEO marketers must leverage short, one-line phrases with the best prospects for top ranking or triggering a map. For example, promoting your property’s neighborhood, nearness to unique local attractions, and amenities may have a better impact that mentioning general phrases like bedroom size, which many competing apartments may also have.
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However, your property manager marketing tools must leverage PPC at the outset to reach top rankings without delay and produce visits to your website. Since paid ads show first above other ads, they guarantee more instant promising visits to your site. The objective is to promote your brand and enhance your rankings, with searches triggering a Google map. When a Google map is displayed next to your apartment search result, it offers potential tenants an immediate graphical impression of the location and neighborhood of their could-be next home. Personalized Apartment Marketing A study of the search terms that many tenants type when looking for a home to rent reveal a more narrow focus than the case was, say, 25 years ago. Therefore, a property manager has to make sure they’re personalizing their apartment marketing content depending on the particularly predicted interests of future tenants. Be sure to find out the ‘consumer pain points’ for the people that seek to rent an apartment. You ought to highlight the pain points, not only generally in your website content, but also specifically in SEO keywords since you’ve found them to be the number one concern in most Google searches for your service. If you own a meaningfully visible apartment website, it’ll do the toughest marketing work for you, normally for small spend. It’s easy to reach top Google rankings and prevent your rivals from occupying the number one slot if you leverage SEO marketing that resolves your prospects’ exact pain points.